before launching our company, our founding team led the creative charge for the global debut of JLO BEAUTY®—a skincare brand from an icon whose legacy is as luminous as her skin.

partnering closely with the brand’s leadership, we helped build the identity from the inside out—strategy, creative direction, casting, scripting, and full-scale production across campaign, commercial, and digital.

our mixed media approach brought the brand’s founding story and innovation to life—bridging aspiration and accessibility, and introducing JLO BEAUTY® in a way that captured both the power of Jennifer Lopez’s legacy and the future of skincare.