Crepe Erase®. skin, redefined—
head to toe.

a brand is only as strong as the story that holds it together.

when a skincare brand is built from the formula up, everything matters—positioning, storytelling, experience, benefits, trust. from day one, working in lockstep with the team behind the formulas, we helped build the brand from the inside out—shaping the brand world from inception through launch.

the work spanned creative development, broadcast and digital campaigns, user group and web experiences, and carried a unified vision across multiple generations of work.

from first script to final cut, what began as a launch became an evolution—redefining a category.

brand. broadcast + media.

brand + creative development | long + short form production + post-production across broadcast + digital | web creative

campaign.

model + product still + video photography | paid social content

Crepe Erase brand and creative development for their digital and web creative featuring casted user group.
A female model smiling and touching her bare armpit against a pink background. Overlaid text states that 100% of women agreed their skin felt instantly more youthful after just one use, based on a self-assessment study for Crepe Erase digital ad.
Smiling female model with long blonde hair on pink background promoting a skincare product with text highlighting 80% customer satisfaction after one use for Crepe Erase digital ad.
Female model with shoulder-length light brown hair smiling, wearing a beige blouse with cut-out details, holding her shoulder, and wearing jewelry, against a pink background with text about skin improvement in four weeks for Crepe Erase digital ad.
A female model with smooth skin and arms crossed, promoting Crêpe Erase Advanced skincare product with the text 'Show some skin again!'
Dorothy Hammill pictured for the Crepe Erase national direct-response commercial spot.
Crepe Erase body lotion product image shot against a blue sky.
Crepe Erase body lotion product image shot against a blue sky.
Courtney Thorne-Smith pictured for the Crepe Erase national direct-response commercial spot.
Jane Seymore pictured for the Crepe Erase national direct-response commercial spot.